City Cabs Hong Kong’s new website allows people in the city where it operates to book cabs without needing to have an account. Anyone can book a a-la-carte cab service via the websites — by entering journey details and providing a phone number. City Cabs Hong Kong currently operates in Hong Kong and China — but plans to launch in other cities also.

The websites have been refreshed — with a simplified design aimed at making it quick and easy for customers to make bookings. Designing the new website was very much a global effort to ensure the right experience is delivered across all the relevant audiences.